A
-
ADO-TCM framework
Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review [Volume 14, Issue 4, 2022, Pages 573-601]
-
Advertising
Designing an Effective Model of Advertising Campaigns for (Snack) Food Products [Volume 14, Issue 1, 2022, Pages 149-174]
-
Advertising
The Effect of Persuasive Knowledge on the Attitude and Lifestyle of Organic Products Consumers; The Mediating Role of Skepticism about Advertising [Volume 14, Issue 1, 2022, Pages 175-196]
-
Advertising effectiveness
Designing an Effective Model of Advertising Campaigns for (Snack) Food Products [Volume 14, Issue 1, 2022, Pages 149-174]
-
Antecedents and consequences
Presenting a Model for Explaining the Quality of Relationship with Corporate Customers (Case Study: Eghtesad-e Novin Bank) [Volume 14, Issue 1, 2022, Pages 94-113]
-
Artificial Neural Network
Investigating the Impact of Gamification on the Consumer Buying Behavior using Artificial Neural Network [Volume 14, Issue 4, 2022, Pages 647-674]
B
-
B2B MARKETING MATURITY MODEL
Providing a Business-to-Business Marketing Maturity Model [Volume 14, Issue 3, 2022, Pages 519-570]
-
B2B MARKETING OPERATION AND PROCESS
Providing a Business-to-Business Marketing Maturity Model [Volume 14, Issue 3, 2022, Pages 519-570]
-
B2B MARKET TOOLS AND PLATFORM
Providing a Business-to-Business Marketing Maturity Model [Volume 14, Issue 3, 2022, Pages 519-570]
-
Banking
A Systematic Literature Review of Bank-fintech Collaboration [Volume 14, Issue 2, 2022, Pages 199-227]
-
Banking Industry
Designing a Model of Corporate Social Responsibility to Assist the Development of the Iranian Banking Industry [Volume 14, Issue 4, 2022, Pages 695-716]
-
Bibliometric
Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review [Volume 14, Issue 4, 2022, Pages 573-601]
-
Brand Engagement
Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review [Volume 14, Issue 4, 2022, Pages 573-601]
-
Branding
Branding in Creative Industries: Iran's Fashion Clothing Industry [Volume 14, Issue 1, 2022, Pages 37-64]
-
Brand Loyalty
User Engagement with Brand and Value Co-creation in Media Platforms [Volume 14, Issue 3, 2022, Pages 379-400]
-
Brand self-expression
User Engagement with Brand and Value Co-creation in Media Platforms [Volume 14, Issue 3, 2022, Pages 379-400]
-
Building interior design
Value Co-Creation Model in Interior Design Industry [Volume 14, Issue 1, 2022, Pages 4-36]
-
Business Model Innovation
Impact of Business Model Innovation on the Performance of Sharif S&T Park Tenants [Volume 14, Issue 3, 2022, Pages 401-417]
-
Business Model Innovation
The Influence of Digital Leadership on Firm Performance in Dynamic Environments: The Role of Dynamic Capabilities, Business Model Innovation, and Sustainable Competitive Advantage [Volume 14, Issue 3, 2022, Pages 445-474]
-
Business-to-Business
Identifying Mental Patterns of B2B Business Engagement on LinkedIn by the Q Method [Volume 14, Issue 4, 2022, Pages 625-646]
-
Buying Behavior
Investigating the Impact of Gamification on the Consumer Buying Behavior using Artificial Neural Network [Volume 14, Issue 4, 2022, Pages 647-674]
C
-
Chain stores
Identification of the Effect of the Behavioral Components on the Sales Force Performance using the Emotional Intelligence Development Approach (Case Study: Refah Chain Stores) [Volume 14, Issue 1, 2022, Pages 114-148]
-
Circular Business Model Patterns
A Taxonomy Framework for Circular Business Model Patterns from the Perspective of Circular Economy Strategies [Volume 14, Issue 1, 2022, Pages 65-93]
-
Circular economy
A Taxonomy Framework for Circular Business Model Patterns from the Perspective of Circular Economy Strategies [Volume 14, Issue 1, 2022, Pages 65-93]
-
Competitive Advantage
The Influence of Digital Leadership on Firm Performance in Dynamic Environments: The Role of Dynamic Capabilities, Business Model Innovation, and Sustainable Competitive Advantage [Volume 14, Issue 3, 2022, Pages 445-474]
-
Conceptualization
Conceptualizing the Model of Consumer Behavior during Crisis and Formulating a Marketing Strategy (Case Study: Covid-19 Crisis) [Volume 14, Issue 2, 2022, Pages 228-253]
-
Consumer
Designing an Effective Model of Advertising Campaigns for (Snack) Food Products [Volume 14, Issue 1, 2022, Pages 149-174]
-
Consumer
Investigating the Impact of Gamification on the Consumer Buying Behavior using Artificial Neural Network [Volume 14, Issue 4, 2022, Pages 647-674]
-
Consumer behavior
Designing an Effective Model of Advertising Campaigns for (Snack) Food Products [Volume 14, Issue 1, 2022, Pages 149-174]
-
Consumer behavior
Conceptualizing the Model of Consumer Behavior during Crisis and Formulating a Marketing Strategy (Case Study: Covid-19 Crisis) [Volume 14, Issue 2, 2022, Pages 228-253]
-
Consumer behavior
Designing a Content Marketing Template to Increase Purchase Intention in Digital Marketing [Volume 14, Issue 2, 2022, Pages 354-376]
-
Content Marketing
Designing a Content Marketing Template to Increase Purchase Intention in Digital Marketing [Volume 14, Issue 2, 2022, Pages 354-376]
-
Convolutional neural networks
Customer Reviews Classification with Text Mining and Deep Learning Approach (Case Study: Digikala Customers Reviews) [Volume 14, Issue 4, 2022, Pages 675-694]
-
Cooperation Model
A Systematic Literature Review of Bank-fintech Collaboration [Volume 14, Issue 2, 2022, Pages 199-227]
-
Corporate social responsibility
Designing a Model of Corporate Social Responsibility to Assist the Development of the Iranian Banking Industry [Volume 14, Issue 4, 2022, Pages 695-716]
-
Covid-19
Conceptualizing the Model of Consumer Behavior during Crisis and Formulating a Marketing Strategy (Case Study: Covid-19 Crisis) [Volume 14, Issue 2, 2022, Pages 228-253]
-
Crisis
Conceptualizing the Model of Consumer Behavior during Crisis and Formulating a Marketing Strategy (Case Study: Covid-19 Crisis) [Volume 14, Issue 2, 2022, Pages 228-253]
-
Customer engagement
Designing a Customer Participation Model in Social Media Marketing (Case Study: Beauty Services of Skin and Hair) [Volume 14, Issue 4, 2022, Pages 717-740]
-
Customer Knowledge Management
Impact of Customer Knowledge Management on Organizational Value Creation in B2C E-commerce [Volume 14, Issue 2, 2022, Pages 254-275]
-
Customer portfolio
Description of the Customer Reference Model in the Insurance Industry [Volume 14, Issue 2, 2022, Pages 300-325]
-
Customer referral
Description of the Customer Reference Model in the Insurance Industry [Volume 14, Issue 2, 2022, Pages 300-325]
D
-
Deep learning
Customer Reviews Classification with Text Mining and Deep Learning Approach (Case Study: Digikala Customers Reviews) [Volume 14, Issue 4, 2022, Pages 675-694]
-
Development Organizations
Designing a Strategic Renewal Model for Development of Organizations in Iran based on the Professional Identity of Managers (Case Study: The State-owned Companies of IDRO) [Volume 14, Issue 2, 2022, Pages 326-353]
-
Digital Content Marketing
Designing a Digital Content Marketing Framework to Engage Consumers with Brands on Social Media: A Bibliometric Review [Volume 14, Issue 4, 2022, Pages 573-601]
-
Digital leadership
The Influence of Digital Leadership on Firm Performance in Dynamic Environments: The Role of Dynamic Capabilities, Business Model Innovation, and Sustainable Competitive Advantage [Volume 14, Issue 3, 2022, Pages 445-474]
-
Digital Marketing
Designing a Content Marketing Template to Increase Purchase Intention in Digital Marketing [Volume 14, Issue 2, 2022, Pages 354-376]
-
Dynamic capability
The Influence of Digital Leadership on Firm Performance in Dynamic Environments: The Role of Dynamic Capabilities, Business Model Innovation, and Sustainable Competitive Advantage [Volume 14, Issue 3, 2022, Pages 445-474]
E
-
Emotional intelligence
Identification of the Effect of the Behavioral Components on the Sales Force Performance using the Emotional Intelligence Development Approach (Case Study: Refah Chain Stores) [Volume 14, Issue 1, 2022, Pages 114-148]
-
Engagement
Identifying Mental Patterns of B2B Business Engagement on LinkedIn by the Q Method [Volume 14, Issue 4, 2022, Pages 625-646]
-
Equation Structural Model
Providing a Model of Mental Shortcuts of Influential Users for Choosing Marketing Influencers on Instagram [Volume 14, Issue 4, 2022, Pages 602-624]
F
-
Fintech
A Systematic Literature Review of Bank-fintech Collaboration [Volume 14, Issue 2, 2022, Pages 199-227]
-
FUCOM Method
Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [Volume 14, Issue 3, 2022, Pages 495-518]
G
-
Grounded theory
Value Co-Creation Model in Interior Design Industry [Volume 14, Issue 1, 2022, Pages 4-36]
-
Grounded theory
Providing a Business-to-Business Marketing Maturity Model [Volume 14, Issue 3, 2022, Pages 519-570]
-
Grounded theory
Designing a Model of Corporate Social Responsibility to Assist the Development of the Iranian Banking Industry [Volume 14, Issue 4, 2022, Pages 695-716]
I
-
IDRO
Designing a Strategic Renewal Model for Development of Organizations in Iran based on the Professional Identity of Managers (Case Study: The State-owned Companies of IDRO) [Volume 14, Issue 2, 2022, Pages 326-353]
-
Influencer
Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [Volume 14, Issue 3, 2022, Pages 495-518]
-
Influencer Marketing
Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [Volume 14, Issue 3, 2022, Pages 495-518]
-
Influencer Marketing Strategy
Providing a Model of Mental Shortcuts of Influential Users for Choosing Marketing Influencers on Instagram [Volume 14, Issue 4, 2022, Pages 602-624]
-
Influencer Selection
Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [Volume 14, Issue 3, 2022, Pages 495-518]
-
Instagram
Providing a Model of Mental Shortcuts of Influential Users for Choosing Marketing Influencers on Instagram [Volume 14, Issue 4, 2022, Pages 602-624]
-
Insurance industry
Description of the Customer Reference Model in the Insurance Industry [Volume 14, Issue 2, 2022, Pages 300-325]
L
-
LinkedIn
Identifying Mental Patterns of B2B Business Engagement on LinkedIn by the Q Method [Volume 14, Issue 4, 2022, Pages 625-646]
M
-
Marketing Influencers
Providing a Model of Mental Shortcuts of Influential Users for Choosing Marketing Influencers on Instagram [Volume 14, Issue 4, 2022, Pages 602-624]
-
Media platform
User Engagement with Brand and Value Co-creation in Media Platforms [Volume 14, Issue 3, 2022, Pages 379-400]
-
Meta-synthesis
Value Co-Creation Model in Interior Design Industry [Volume 14, Issue 1, 2022, Pages 4-36]
-
Multi-Grounded Theory (MGT)
Branding in Creative Industries: Iran's Fashion Clothing Industry [Volume 14, Issue 1, 2022, Pages 37-64]
O
-
Organic products
The Effect of Persuasive Knowledge on the Attitude and Lifestyle of Organic Products Consumers; The Mediating Role of Skepticism about Advertising [Volume 14, Issue 1, 2022, Pages 175-196]
P
-
Park’s Tenants
Impact of Business Model Innovation on the Performance of Sharif S&T Park Tenants [Volume 14, Issue 3, 2022, Pages 401-417]
-
Performance
The Influence of Digital Leadership on Firm Performance in Dynamic Environments: The Role of Dynamic Capabilities, Business Model Innovation, and Sustainable Competitive Advantage [Volume 14, Issue 3, 2022, Pages 445-474]
-
Persuasive Knowledge
The Effect of Persuasive Knowledge on the Attitude and Lifestyle of Organic Products Consumers; The Mediating Role of Skepticism about Advertising [Volume 14, Issue 1, 2022, Pages 175-196]
-
Prediction
Investigating the Impact of Gamification on the Consumer Buying Behavior using Artificial Neural Network [Volume 14, Issue 4, 2022, Pages 647-674]
-
Professional Identity of Managers
Designing a Strategic Renewal Model for Development of Organizations in Iran based on the Professional Identity of Managers (Case Study: The State-owned Companies of IDRO) [Volume 14, Issue 2, 2022, Pages 326-353]
-
Purchasing Intention
Designing a Content Marketing Template to Increase Purchase Intention in Digital Marketing [Volume 14, Issue 2, 2022, Pages 354-376]
Q
-
Q Method
Identifying Mental Patterns of B2B Business Engagement on LinkedIn by the Q Method [Volume 14, Issue 4, 2022, Pages 625-646]
R
-
Referral sales
Description of the Customer Reference Model in the Insurance Industry [Volume 14, Issue 2, 2022, Pages 300-325]
-
Relationship marketing
Presenting a Model for Explaining the Quality of Relationship with Corporate Customers (Case Study: Eghtesad-e Novin Bank) [Volume 14, Issue 1, 2022, Pages 94-113]
-
Renewal
Designing a Strategic Renewal Model for Development of Organizations in Iran based on the Professional Identity of Managers (Case Study: The State-owned Companies of IDRO) [Volume 14, Issue 2, 2022, Pages 326-353]
-
Reviews classification
Customer Reviews Classification with Text Mining and Deep Learning Approach (Case Study: Digikala Customers Reviews) [Volume 14, Issue 4, 2022, Pages 675-694]
-
Rubika
User Engagement with Brand and Value Co-creation in Media Platforms [Volume 14, Issue 3, 2022, Pages 379-400]
S
-
Sale force performance
Identification of the Effect of the Behavioral Components on the Sales Force Performance using the Emotional Intelligence Development Approach (Case Study: Refah Chain Stores) [Volume 14, Issue 1, 2022, Pages 114-148]
-
Sales
Designing a Model for Implementing Social Bundling Strategy in the Home Appliance Industry [Volume 14, Issue 3, 2022, Pages 475-494]
-
Scarcity framework
Developing a Product Scarcity Framework in Marketing: A Systematic Review of Theoretical Foundations [Volume 14, Issue 3, 2022, Pages 418-444]
-
Sharif Park
Impact of Business Model Innovation on the Performance of Sharif S&T Park Tenants [Volume 14, Issue 3, 2022, Pages 401-417]
-
Skepticism
The Effect of Persuasive Knowledge on the Attitude and Lifestyle of Organic Products Consumers; The Mediating Role of Skepticism about Advertising [Volume 14, Issue 1, 2022, Pages 175-196]
-
Skin and hair beauty industry
Designing a Customer Participation Model in Social Media Marketing (Case Study: Beauty Services of Skin and Hair) [Volume 14, Issue 4, 2022, Pages 717-740]
-
Snacks
Designing an Effective Model of Advertising Campaigns for (Snack) Food Products [Volume 14, Issue 1, 2022, Pages 149-174]
-
Social media
Identifying Mental Patterns of B2B Business Engagement on LinkedIn by the Q Method [Volume 14, Issue 4, 2022, Pages 625-646]
-
Social Media Marketing
Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [Volume 14, Issue 3, 2022, Pages 495-518]
-
Social Media Marketing
Designing a Customer Participation Model in Social Media Marketing (Case Study: Beauty Services of Skin and Hair) [Volume 14, Issue 4, 2022, Pages 717-740]
-
Startup
Identifying the Dimensions of Personal Resilience Model of Iranian Startup Founders [Volume 14, Issue 4, 2022, Pages 741-769]
-
S&T Parks
Impact of Business Model Innovation on the Performance of Sharif S&T Park Tenants [Volume 14, Issue 3, 2022, Pages 401-417]
-
Strategic Renewal
Designing a Strategic Renewal Model for Development of Organizations in Iran based on the Professional Identity of Managers (Case Study: The State-owned Companies of IDRO) [Volume 14, Issue 2, 2022, Pages 326-353]
-
Strategy
A Taxonomy Framework for Circular Business Model Patterns from the Perspective of Circular Economy Strategies [Volume 14, Issue 1, 2022, Pages 65-93]
-
Structural Equation Modeling
The Effect of Persuasive Knowledge on the Attitude and Lifestyle of Organic Products Consumers; The Mediating Role of Skepticism about Advertising [Volume 14, Issue 1, 2022, Pages 175-196]
-
Systematic review
Developing a Product Scarcity Framework in Marketing: A Systematic Review of Theoretical Foundations [Volume 14, Issue 3, 2022, Pages 418-444]
T
-
Taxonomy framework
A Taxonomy Framework for Circular Business Model Patterns from the Perspective of Circular Economy Strategies [Volume 14, Issue 1, 2022, Pages 65-93]
-
Text mining
Customer Reviews Classification with Text Mining and Deep Learning Approach (Case Study: Digikala Customers Reviews) [Volume 14, Issue 4, 2022, Pages 675-694]
-
Thematic analysis
Identification of the Effect of the Behavioral Components on the Sales Force Performance using the Emotional Intelligence Development Approach (Case Study: Refah Chain Stores) [Volume 14, Issue 1, 2022, Pages 114-148]
-
Thematic analysis
Identifying the Dimensions of Personal Resilience Model of Iranian Startup Founders [Volume 14, Issue 4, 2022, Pages 741-769]
V
-
Value co-creation
Value Co-Creation Model in Interior Design Industry [Volume 14, Issue 1, 2022, Pages 4-36]
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